It is important that every business should invest in SEO because: SEO helps businesses connect with users actively searching for them. These users that come to your website through Google search results are the most valuable kind of website visitors since they have a high intent to buy from you. SEO aids increase in the quantity of relevant traffic Organic SEO builds trust and credibility in your brand SEO services are a lot less expensive than paid advertising SEO is low-maintenance – once you achieve organic ranking for your target keywords it’s easy to maintain them and pull in consistent traffic month after month SEO marketing, if done right, ultimately delivers the highest ROI compared to all other forms of digital marketing